Oh great, another acronym to remember? Conversion Rate Optimization (CRO) is the process of enhancing your website to increase the rate of visitors (traffic) to conversions (aka leads, calls, customers). Good SEO gets visitors to your site, good CRO gets them to stay and convert.

SEO and UX (User Experience) both impact website performance in different ways, but the goal for any website is to incorporate elements of both to make sure the site can be found by its target audience, and that they have great experience once they get there.

That’s what it’s like when web pages that are intended to be public cannot be found via search methods. The pages exist and are live, but they are at the “author’s house” - in this case your website - but if someone doesn’t already know about your website, they would never know those specific pages exist.

Here are the most common technical SEO issues I've seen after fixing 400+ issues in the past year, how they happen, why they matter, and how to fix them.

Squarespace SEO optimization doesn't have to be difficult. Follow these actionable tips to gain search engine visibility and start getting more organic traffic!

On-page SEO is the process of optimizing your website for search engines and site visitors. It’s important to get on-page SEO right to eliminate issues that negatively impact a site’s visibility.

Does the idea of an audit sound scary? Find out why SEO website audits are important for your search strategy, what's typically included, and how to run them.