Organic SEO Optimization and Consulting Services

SEO Services

Learn more about my audit, consulting, and optimization packages

SEO Website Audit

Starts at $750

Start here! Get an audit of your website’s current performance from an SEO perspective. All audits include fixing issues that come up, with the exception of the occasional developer-level fix.

What to expect:

  • SEO website audit, online presence audit, and human eyeball review of website functionality

  • Suggested user experience (UX) updates for any friction points that need improvement

  • Baseline of current metrics including organic traffic, site health, AI search health, etc.

  • Overview of competitive analysis (for 2-4 of your top competitors)

  • Follow-up audit after initial fixes/changes are made

  • Customized technical SEO basics PDF

  • 60-minute review call to go over what’s working, what isn’t, what was fixed and what to do next

Research & On-Page Optimization

The below are examples of optimization packages based on your website size, content/update frequency, timelines, support needed etc. Some clients need these services for one month, some for 3-6. I only do short term contracts because a lot can change in a few months, and we can revisit at that time if you still need support.

Stellar

Starts at $500/month

Comprehensive SEO essentials for clients that are just getting started with their business, and need a little more help beyond an audit

Supernova

Starts at $1000/month

Essentials & more advanced SEO techniques for clients that have more content, updates, and short timelines.

Enigma

Contact for pricing

Designed for clients that: are in highly competitive niches, need ongoing support, and/or have more complex websites and goals.

Package Comparison

What's Included Stellar Supernova Enigma
Keyword research Included Included Included
Competitive research Included Included Included
On-page website optimization ~25 pages ~50 pages 51+ pages
Technical optimization & analysis Included Included Included
Content optimization 1-2/mo 2-4/mo 4+/mo
Monitoring, reporting & analysis Once per month Once per month As needed
Monthly cost - no long contracts, cancel anytime $500+ $1000+ Custom

SEO Consulting

Starts at $195/hour

Whether you just need hourly consulting from time to time, or fully customized training for yourself and/or your staff, I’ll recommend a cadence based on your needs. Consulting can be purchased hourly or as a monthly plan. Either way, the training schedule and topics will be customized to your individual goals and timeline.

Examples of topics covered:

  • Content optimization - including strategy work, calendar planning, and SEO briefs for individual posts

  • How to adjust your website, online presence, and overall strategy for AI search

  • Local SEO strategies including help with Google Business Profiles and similar accounts

  • Measurement, analytics, what metrics to track, and recurring reporting setup

  • Roadmaps - recommended monthly tasks for the year ahead based on your resources and goals

What to Expect

01.

Consult

Let’s discuss your SEO goals and unique challenges, and get to know each other a bit.

02.

Plan

After our call, I’ll create a custom SEO strategy and quote just for you.

03.

Execute

Once the contract is signed, I’ll work on implementing the plan and together we’ll review!

  • "I am a small business owner and Melissa helped me with my SEO. She was extremely kind, patient, and knowledgeable throughout the process. I had little knowledge about SEO, and she took the time to explain things thoroughly. Since I have worked with her, I've seen a significant increase in my website traffic. She gave me easy, actionable things to do so that I can continue to keep my website visible. I highly recommend working with Melissa!"

    — Lisa Carter, Owner, Styled Joy

  • "I want to say this is literally the best SEO lesson I have ever had in my entire life! 38 minutes and I learned so much and it was just incredible. I've taken so many courses and this is really the most outstanding. There was so much I've never seen or heard before, thank you so much!"

    — Bonnie S., Director of Marketing, Healthcare Industry

  • "Melissa is a top-notch SEO consultant who has provided me with so much knowledge for not only what the best practices are, but also how to implement them on my own. With her expertise, the amount of contact forms that were filled out on my site increased, and many were qualified leads that went to contract. I would recommend Stargazer SEO to anyone who is looking for a partner in achieving organic SEO goals and reducing the need to pay for ads."

    — Lauren Monti, Senior Marketing Specialist & Sustainability Associate, Iconergy

  • "Melissa is the real deal. I came to her as the owner of a niche virtual therapy practice in Minnesota and she audited my entire website, built out a keyword strategy and content calendar and handled technical SEO I never would have figured out on my own. Every recommendation was specific to my business. She communicates clearly, follows through and actually cares about your results. Highly recommend."

    — Evon Inyang, ForwardUs Counseling

1000+ Pages Optimized

95% Average Site Health

300+ Issues Resolved

20% Organic Traffic Growth

14+ Years of Experience

1000+ Pages Optimized ✴ 95% Average Site Health ✴ 300+ Issues Resolved ✴ 20% Organic Traffic Growth ✴ 14+ Years of Experience ✴

Service Descriptions

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Website Audit

Full audit of your current website and online presence to uncover what’s working and what isn’t, any technical issues that need to be resolved, identify organic growth opportunities, competitive analysis, and baseline keyword rankings.

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Keyword Research

Extensive research to identify relevant and high-performing keywords for your industry, target audience, and your business goals. This is part of the foundational work that will guide on-page and content optimization.

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On-page Optimization

Using the keyword research to inform updates to website title tags, headings, URLs, meta descriptions and content (minor copy updates to align with search strategies). This could also include internal and external linking.

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Technical Optimization

This includes an analysis of your technical website health from an SEO perspective, submitting your sitemap to Google, fixing broken links, and an actionable list of any items you may need to discuss with your web designer/developer.

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Content Optimization

Enhancing your existing or future content to be more SEO-friendly - typically blog posts. I don’t create content as you know your business best, but you will get easy-to-follow templates that give you a starting point vs staring at a blank screen.

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Monitoring & Reporting

Consistently tracking your website’s performance against your goals, generating reports, and sharing data-driven recommendations. For most businesses, monthly reporting is the right cadence.

Let’s Connect

Ready for a custom SEO strategy that will attract your ideal clients? Let’s chat!