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Show up for the humans that are actually searching for YOU

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SEO (search engine optimization) is all about matching people (like your target audience) with what they are searching for (ie your services). Exactly how that happens has changed over the last two decades, and will continue to change. So how should you be thinking about SEO in 2026? Three facets that matter the most are technical SEO, your full online presence, and your unique brand voice. Read on for actionable tips you can implement right away!

Technical SEO is the backbone of AI search, and will always be really important to maintain.

  • Audit your website - use a free tool like SEMRush or Ahrefs, or hire a pro (like me!).

  • Set up Google Search Console (free) - sitemaps, page indexing &

    perfomance reports. As of July 2026 you can also add social accounts.

  • Add Bing Webmaster Tools to increase Chat GPT visibility.

⟡ Technical SEO

Brand is more important than ever in 2026. People want to know who you are!

One thing that you have that can’t be replicated by your competitors or AI is your unique voice and your lived experience.

  • Infuse every piece of content with your POV

  • Write 3-5 FAQs your customers ask (in their voice), and answer them (in your voice)

  • Add who your serve, what you do, and why to your About page

⟡ Brand Voice

Search doesn’t just happen in Google. It’s on social media, in maps, in AI chat conversations, you name it. Know where your audience lives online, and make sure you have a presence there!

  • Search yourself to see what the internet (and AI) say about your business

  • Review your website like a first-time visitor would - on desktop and on your phone

  • Claim/update Google Business Profile

⟡ Online Presence

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  • Plus, get your free Technical SEO Basics guide to learn how you can be more visible in traditional and AI search.

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  • "I am a small business owner and Melissa helped me with my SEO. She was extremely kind, patient, and knowledgeable throughout the process. I had little knowledge about SEO, and she took the time to explain things thoroughly. Since I have worked with her, I've seen a significant increase in my website traffic. She gave me easy, actionable things to do so that I can continue to keep my website visible. I highly recommend working with Melissa!"

    — Lisa Carter, Owner, Styled Joy

  • "I want to say this is literally the best SEO lesson I have ever had in my entire life! 38 minutes and I learned so much and it was just incredible. I've taken so many courses and this is really the most outstanding. There was so much I've never seen or heard before, thank you so much!"

    — Bonnie Scerbo, Director of Marketing, Belmar Pharma Solutions

  • "Melissa is a top-notch SEO consultant who has provided me with so much knowledge for not only what the best practices are, but also how to implement them on my own. With her expertise, the amount of contact forms that were filled out on my site increased, and many were qualified leads that went to contract. I would recommend Stargazer SEO to anyone who is looking for a partner in achieving organic SEO goals and reducing the need to pay for ads."

    — Lauren Monti, Senior Marketing Specialist & Sustainability Associate, Iconergy

1000+ Pages Optimized

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95% Average Site Health

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300+ Issues Resolved

✴

20% Organic Traffic Growth

✴

14+ Years of Experience

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1000+ Pages Optimized ✴ 95% Average Site Health ✴ 300+ Issues Resolved ✴ 20% Organic Traffic Growth ✴ 14+ Years of Experience ✴

The easiest way to get started is to book a 30-minute session with me. This time can be used for whatever is most important for you right now, ask your most burning questions or let’s work through a current roadblock. Booking is simple and there is no pressure. This is a call to see if working together would be a good fit :)

I’d love to learn more about you & your business. Let’s get started - pick a time that works best for you!

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